In preparation for this weekend's highly anticipated Enaura trunk show, we dug deep in our archives for this fun Q&A with the designer himself. Get to know what his inspirations are, how he describes the perfect Enaura bride, and what his favorite dessert is!
1. What was your/the inspiration in creating this season's collection?
Ruthie: "In speaking with our designer, Sohil, we talked a lot about how this collection combines modern elements with very classic designs and fabrics. Sohil was inspired by tradition, but refined that sense of tradition for today’s modern bride. The Spring 2014 collection is generally very timeless, but still true to the esthetic of Enaura which is famously glamorous and intricately beaded. Comparing last season with this season, you are now seeing more dimension in the embroidery and the beadwork, whereas for Fall 2013 we saw more texture in the appliques and floral accents."
2. The beading is to die for on Enaura gowns, explain the craftsmanship that goes into each design.
"All Enaura gowns are made in our New York production studio using fabric directly sourced in New York along with embroidery and beadwork which is imported from India. The quality craftsmanship and attention to detail is world renowned and is utilized in the collection with a great sense of pride. For Sohil this style of beadwork and embroidery is deeply rooted as a family trade. The Enaura “look” combines ancient techniques such as “the art of zardosi- a beautiful embroidery method once used to gild the robes of Kings and Queens in India.” The details on Enaura gowns are unique and so special because each gown is handcrafted."
3. How did you get your start in the Bridal Industry?
Ruthie: "Sohil and I, were both practically born into the bridal industry, but in our own ways. Sohil’s family had been making bridal and formalwear in India for years. Sohil got started with Blossom Veils about 7 seasons ago and in building a brand and a company he made many connections with retailers and industry professionals across the globe. Eventually the positive response he received for Blossom is what inspired him to introduce Enaura about 3 seasons ago."
Ruthie: "I started off as a consultant at a local bridal retailer. As it turns out, my mother and grandmother both share talents in bridal and formalwear production and design. After working as a consultant for about 2 years, my mom eventually took ownership and purchased the shop where I worked. From there I built on my interests while going to school. In college I was a consultant at Kate’s Kouture in Berkeley and at Amy Kuschel’s flagship showroom in San Francisco. Before working with Enaura I worked as a marketing coordinator and an account manager at Enzoani. I’ve now been a part of the Enaura team since this past summer."
4. If you could describe an Enaura Bride in 3 words, what would they be?
Ruthie: "Timeless, Elegant, Original."
Sohil: "Glamorous, Alluring, Romantic."
5. What is your favorite gown in your collection?
6. If you could have dinner with anyone, who would it be and what would you order?
Ruthie: "It’s a toss-up between crème brulee & a glass of Prosecco with Audrey Hepburn or a burrito & a margarita with Gwen Stefani."
Sohil: "Andy Warhol and Tomato Soup."
7. Give a few tidbits of advice to nervous brides out there that will put them at ease when finding "the dress."
Ruthie: "Have fun and enjoy this exciting time. Most brides are surprised by the dress they end up with, so it’s okay to try something unexpected. Ultimately, choose the gown you love, do not compromise your own style for someone else’s opinion."
Sohil: "Be true to your personality, Pick something that makes you feel confident and beautiful."
8. Have you all already started brainstorming for the next collection? If so, are there any wonderful surprises we can expect?
Sohil: "Absolutely, I am always envisioning future designs. Of Course there are always surprises, every collection needs its own flare that makes it unique."
Ruthie: "I’m seeing now the way an idea or design that might not have been included in one season, could easily be carried over to the next. It seems timing is everything, so I’m certain there will be more beautiful surprises in store for the next collection."
9. What is a typical day like working and designing at Enaura?
Sohil: "Everyday is a learning experience, I am inspired by acknowledging the details of everyday life."
Ruthie: "A typical day working with Enaura entails lots of communication. Enaura is based in NY, and I work independently in California so I’m constantly calling and emailing with Sohil and the rest of the office. I’m always reporting back with all the great conversations, and feedback I get to share with our retailers."
10. Okay, we have to know, favorite dessert. Spill.
Ruthie: "Cinnamon Rolls!"
Sohil: "Chocolate chip cookie sundae with hot fudge, whipped cream and cherries."
Are you an Enaura bride? Call us at 713-622-2022 or book your appointment online today!
-Cathleen, Former Customer Experience Consultant
-Cathleen, Former Customer Experience Consultant