In preparation for this weekend's highly anticipated Enaura trunk show, we dug deep in our archives for this fun Q&A with the designer himself. Get to know what his inspirations are, how he describes the perfect Enaura bride, and what his favorite dessert is!
1. What was your/the inspiration in creating this season's collection?
Ruthie: "In speaking with our designer, Sohil, we talked a lot about how this collection combines modern elements with very classic designs and fabrics. Sohil was inspired by tradition, but refined that sense of tradition for today’s modern bride. The Spring 2014 collection is generally very timeless, but still true to the esthetic of Enaura which is famously glamorous and intricately beaded. Comparing last season with this season, you are now seeing more dimension in the embroidery and the beadwork, whereas for Fall 2013 we saw more texture in the appliques and floral accents."
2. The beading is to die for on Enaura gowns, explain the craftsmanship that goes into each design.
"All Enaura gowns are made in our New York production studio using fabric directly sourced in New York along with embroidery and beadwork which is imported from India. The quality craftsmanship and attention to detail is world renowned and is utilized in the collection with a great sense of pride. For Sohil this style of beadwork and embroidery is deeply rooted as a family trade. The Enaura “look” combines ancient techniques such as “the art of zardosi- a beautiful embroidery method once used to gild the robes of Kings and Queens in India.” The details on Enaura gowns are unique and so special because each gown is handcrafted."
3. How did you get your start in the Bridal Industry?
Ruthie: "Sohil and I, were both practically born into the bridal industry, but in our own ways. Sohil’s family had been making bridal and formalwear in India for years. Sohil got started with Blossom Veils about 7 seasons ago and in building a brand and a company he made many connections with retailers and industry professionals across the globe. Eventually the positive response he received for Blossom is what inspired him to introduce Enaura about 3 seasons ago."
Ruthie: "I started off as a consultant at a local bridal retailer. As it turns out, my mother and grandmother both share talents in bridal and formalwear production and design. After working as a consultant for about 2 years, my mom eventually took ownership and purchased the shop where I worked. From there I built on my interests while going to school. In college I was a consultant at Kate’s Kouture in Berkeley and at Amy Kuschel’s flagship showroom in San Francisco. Before working with Enaura I worked as a marketing coordinator and an account manager at Enzoani. I’ve now been a part of the Enaura team since this past summer."
4. If you could describe an Enaura Bride in 3 words, what would they be?
Ruthie: "Timeless, Elegant, Original."
Sohil: "Glamorous, Alluring, Romantic."
5. What is your favorite gown in your collection?
6. If you could have dinner with anyone, who would it be and what would you order?
Ruthie: "It’s a toss-up between crème brulee & a glass of Prosecco with Audrey Hepburn or a burrito & a margarita with Gwen Stefani."
Sohil: "Andy Warhol and Tomato Soup."
7. Give a few tidbits of advice to nervous brides out there that will put them at ease when finding "the dress."
Ruthie: "Have fun and enjoy this exciting time. Most brides are surprised by the dress they end up with, so it’s okay to try something unexpected. Ultimately, choose the gown you love, do not compromise your own style for someone else’s opinion."
Sohil: "Be true to your personality, Pick something that makes you feel confident and beautiful."
8. Have you all already started brainstorming for the next collection? If so, are there any wonderful surprises we can expect?
Sohil: "Absolutely, I am always envisioning future designs. Of Course there are always surprises, every collection needs its own flare that makes it unique."
Ruthie: "I’m seeing now the way an idea or design that might not have been included in one season, could easily be carried over to the next. It seems timing is everything, so I’m certain there will be more beautiful surprises in store for the next collection."
9. What is a typical day like working and designing at Enaura?
Sohil: "Everyday is a learning experience, I am inspired by acknowledging the details of everyday life."
Ruthie: "A typical day working with Enaura entails lots of communication. Enaura is based in NY, and I work independently in California so I’m constantly calling and emailing with Sohil and the rest of the office. I’m always reporting back with all the great conversations, and feedback I get to share with our retailers."
10. Okay, we have to know, favorite dessert. Spill.
Ruthie: "Cinnamon Rolls!"
Sohil:"Chocolate chip cookie sundae with hot fudge, whipped cream and cherries."
Are you an Enaura bride? Call us at 713-622-2022 or book your appointment online today!
Wedding planning can be stressful, we know. One thing that we remind all of our brides is that at the end of all of the planning, decision-making, and dollars spent, they are married and it is time to CELEBRATE! So on today's blog, I've composed a short list of tunes we think you should consider for your special day. This lyric-driven playlist includes some true classics that are too good to ignore (this also includes the understood father-daughter song Butterfly Kisses by Bob Carlisle) and others may catch you off guard. All in all, I hope it inspires you and your guests to get on the dance floor and celebrate! First Dance: "All of Me" - John Legend Favorite Line: "Love your curves and all your edges...All your perfect imperfections."
"1000 Years" - Christina Perri Favorite Line: "And all along I believed I would find you...Time has brought your heart to me."
"I Choose You" - Sara Bareilles Favorite Line: "Tell the world that we finally got it right...I choose you. I will become yours and you will become mine...I choose you."
Father-Daughter Dance: "Constellations" - Jack Johnson Favorite Line: "Listen to papa's translations...Of the stories across the sky...We drew our own constellations." "Daddy Dance With Me" - Krystal Keith Favorite Line: "I want you to know I'll always need your love. Today I became his wife...But I'll be your baby girl...for life."
"Daughters" - John Mayer Favorite Line: "I know a girl...She puts the color inside of my world."
Songs to Get the Party Started: "Safe and Sound" - Capital Cities Favorite Line: "You can be my luck....Even if the sky is falling down...I know that we'll be safe and sound."
"XO" - Beyonce Favorite Line: "In the darkest night hour...I'll search through the crowd...Your face is all that I see...I'll give you everything."
"Mirrors" - Justin Timberlake Favorite Line: "I couldn't get any bigger with anyone else beside me...And now it's clear as this promise...That we're making two reflections into one."
"In this era of smartphones and selfies, I have become obsessed with how we saved our precious memories without the use of a camera. This is how I came across photograms. A photogram is a photographic image made without a camera by placing objects directly onto a surface and then exposing them to light. The result is a negative shadow image that shows variations in tone. This collection combines that with today's 3-D printing technology. I think the result is both modern and timeless."
- Rita Vinieris
This obsession with photograms have resulted in one of the most beautiful collections by Rita Vinieris. Rivini Spring 2015 plays off this idea by incorporating transparencies, understructuring and shadowing in unique ways yet keeping the gowns feeling angelic and delicate. Sequin and beading are used but on many silhouettes, gives an illusion of the negative of beading. This exhibits beautiful, soft patterns of sparkle. Horsehair is strategically placed under layers of tulle to show a playful concept of understructuring. Textures play a big part in the collection as well. The layering of different laces underneath or over other laces, gives the collection a delicate feel, while rows of ribbon made of leather, tulle and organza provide a modernity to the collection. Although it comes as no surprise, the thoughtful detail that went into Rivini Spring 2015 is nothing short of stunning.
To schedule an appointment for the Rivini Trunk Show, please call (713) 622-2022 or click:
Mia Bridal Couture prides itself on hand-picking the best designers to show to our brides. The phrase "Comfortable Couture" derives from the idea of introducing brides to best quality at comfortable prices and in a comfortable environment. So when looking into adding a new designer to our collection, Sareh Nouri was an obvious choice. From the finest French laces and Italian silks to the elegant, yet modern silhouettes, Sareh Nouri really offers something for every bride. Mia Bridal Couture is happy to welcome Sareh Nouri to our boutique.
Meet Sareh Nouri
Photo Credit: sarehnouri.com
At an early age, Sareh Nouri had an obsession with wedding gowns. So much so that her own father joked about it during his speech at her own 2009 nuptials. It turns out it was her own wedding that sparked the interest in creating her own line. In her search of finding the perfect gown, she wasn't seeing anything in the market that was exactly what she wanted - something sophisticated and traditional, ethereal and elegant.
After working with a high-end bridal salon, modeling bridal gowns, and collaborating with couture dressmakers, the Sareh Nouri line really began to form. Her experience along with her success as a graphic designer (which made her a natural at working with patterns and layouts), Sareh was able to create dresses of her dreams. Sareh Nouri's designs are known to be not only romantic and feminine but timeless and sophisticated as well. Each design is a handmade production fusing the idea of traditional silhouettes with ethereal whimsical details so light and elegant that they are ideal for today's modern bride.
Meet The Gowns
We couldn't be happier with this new addition to our store. If you're loving these gowns as much as we are, schedule an appointment to meet Sareh Nouri herself and try on these beauties at next weekend's trunk show, August 15-16, 2014.
The team at Mia has created this blog to keep you updated on the happenings of bridal fashion from runway trends to finishing accessories, to showcase the special events of our day-to-day, and to celebrate what makes our job so amazing - our brides! We hope you enjoy and become a regular of Musings from Mia.